What will stop your home from selling?

There are three factors that will negatively impact on the ease of the sale and the eventual price you end up achieving.

Selling your home can be a demanding process, and too often sellers focus on one area of improvement, rather than a broad-based approach. The informed seller needs listen to the experts, and embrace the entire strategy – from marketing tactics, to home improvements, presentation and pricing strategy.

The pricing strategy is not right - Putting a dollar value on your house can be difficult, particularly when your home contains so many happy memories. Sellers can fall into the trap of wanting a high price quoted to the buying public to hopefully achieve a better sale –You then attract buyers that feel they can buy better than your property at the price quoted and the buyers that should inspect never turn up.

Photography & Marketing material - Utilising good photography and marketing material to promote your home is a key part of the sales process, with time-poor buyers often researching online before putting in the legwork to attend an inspection. Make sure the photographs taken of your home are top-notch. Spend that bit extra on marketing to attract buyers, and you will drive up competition for your sale.

Presentation matters – Unless your buyer is a builder or a seasoned investor, they are unlikely to be able to walk into a home with cracked ceilings and damaged floorboards, and have any idea how much repairs would cost. Make it easy for your buyers – present your house as “ready to move in”, to take away the guesswork and reduce the likelihood of buyers walking away.

For further information on common selling mistakes call Mark Williams on (03) 9832 1122.

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